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Tide wades into branded content | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
Megan Haynes

P&G’s Tide has kicked off a new online branded content play, highlighting folks who work in the cold.

The campaign, launched last week, features digital documentaries of Canadians who work outside during our long frigid months, including a crossing guard, search and rescue operative and an outdoor rink attendant.

http://strategyonline.ca/2015/02/05/tide-wades-into-branded-content/
 

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